diff --git a/cccli/command/list.py b/cccli/command/list.py
index de5394bb75c72744297e3dc1c8cd94537ff16cd1..de2636b3f8efed903e32289d05e292c6f366d6f5 100644
--- a/cccli/command/list.py
+++ b/cccli/command/list.py
@@ -32,7 +32,7 @@ class Command_list(OptionCommand):
             self.td = self.cli.tagdisplay.resolve
             self.tc = self.cli.tagdisplay.color
         else:
-            self.td = lambda tagname, tagvalue: tagvalue
+            self.td = lambda tagname, tagvalue: unicode(tagvalue)
             self.tc = lambda tagname: color["reset"]
         if len(args) == 0:
             args.append("")